The art of conveying trust

Today I joined over 200 people to listen to the (current) Prime Minister of New Zealand who has 3 days before the country decides whether they like what he and his Government have been doing or whether they want fresh blood.
It made me think about trust.
I found myself - as I usually am- more drawn to how he was presenting the information and who he was aiming to connect with rather than the carefully crafted content and also how he was projecting his authenticity. He did well. My immediate take is that he is a genuine man who has been thrust into a public arena that bows down to and celebrates the sound bite and snapchat. He may not be as polished as his predecessor but neither is he a show pony. 
He instils trust. That's something that is not learned in media. training. He is authentic and I for one value that. Whether that's a view shared by the country in 3 days time, only time will tell.

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