What do your Stakeholders think of you?
Does it matter? Without any doubt. There is an undisputed direct monetary value of a good reputation. Many high-profile companies in recent years have seen their company value drop considerably after international reputation issues.
How do your stakeholder views impact on your business? Do you really know what they think or are you working based on your internal perceptions? How can you plan strategic growth and direction without a clear understanding of your customers and their views on working with, or buying from, you as you are today?
Fiona's highly regarded and robust Reputation Audit establishes where issues may lie and how they may be damaging relationships, reputation and ultimately your business and its bottom line.
How do your stakeholder views impact on your business? Do you really know what they think or are you working based on your internal perceptions? How can you plan strategic growth and direction without a clear understanding of your customers and their views on working with, or buying from, you as you are today?
Fiona's highly regarded and robust Reputation Audit establishes where issues may lie and how they may be damaging relationships, reputation and ultimately your business and its bottom line.
The fifteenminutes Reputation Audit
With our in depth reputation audit we take you and your organisation on an extensive journey to truly understand the impact of your reputation with the people that matter most....your stakeholders.
Senior Team Interviews |
The first stage is to give you a real sounding board on your strategic brand and reputation planning. Most of us will agree that it is wise to bring in a trusted and respected independent 'voice' who can truly listen without bias in a confidential environment so that real concerns are voiced, and not paid lip service to out of fear of reprisals. Companies often seek internal and external feedback through on-line surveys, but there is no substitute for face to face discussions for getting to the core of issues and concerns. This is the effective strategy that successful organisations embrace - they know that only by truly understanding how they are perceived and what their decisions mean, can they make and implement informed and successful decisions.
|
Stakeholder Interviews |
The second stage is to engage with your stakeholders to find out what they really think of you, your service or your product, A stakeholder is someone with an interest or concern in something, especially a business. Whether you are a small business or organisation or a large multinational the list will be extensive.
Companies are reliant on external stakeholders for their ability to do business (whether as direct buyers, referrals or advocates) as well as earning their 'licence to operate' in industries where stakeholders are communities that can influence whether you are allowed to produce your goods or sell your service. The opinion of shareholders, politicians, regulatory authorities, customers, suppliers, banks, creditors, landlords, unions, media and the community in general will be key to your current bottom line whether you know it now or not. And of significant importance are your current and future employees who could and should be active advocates of your organisation because they are are exposed daily to 'living' the brand you have, not necessarily the one you market, and can never be ignored. |
What's the difference? |
I've often heard "Isn't it enough to know from those working within your business what they think? Aren't they the experts when it comes to knowing what you do and how you should be doing it?"
Put simply, the answer is 'No'. There can be a slow creep over time that creates a disconnect between what a company does and what its stakeholders need or want it to do. Then at a given point in time something can bring matters to a head - a business crisis, for example - and the goodwill that an organisation thinks it can depend on, from key stakeholders, to support it through the crisis may be not be forthcoming at best or detrimental at worse. Communications with stakeholders are important at all times but maintaining a two way dialogue and really listening, is critical. Not only is terms of business success but also as a strong reputational tool. |
Team Workshops
Having clarity around your personal brand and the impact it can have on colleagues or teams is an important part of being successful.
Tailored workshops can give support and guidance to teams including creating individual personal brand statements and gaining an understanding of what it takes to demonstrate these in all aspects of their professional and personal lives.
These valuable sessions can also provide effective strategies for building reputation and influence including how to network successfully.
Tailored workshops can give support and guidance to teams including creating individual personal brand statements and gaining an understanding of what it takes to demonstrate these in all aspects of their professional and personal lives.
These valuable sessions can also provide effective strategies for building reputation and influence including how to network successfully.
Some of fifteenminutes' clients have included
Corporate
Air New Zealand, Altris, Auckland Tourism Events and Economic Development, Auckland City Council, Bayleys Realty Group ,Be Accessible, BBC, BP, Business Trust Marlborough, Chapman Tripp, Coca Cola Amatil, Competenz, Conferenz, DuPont, English for Business, Environment Canterbury, Fairfax Media, Feast Marlborough, Financial Markets Authority, Frog Recruitment, FROMM Winery, Green Cross Health, Human Resources Institute of NZ, IAG, ICI, Madison Group, Manfeild Trust, Marlborough Chamber of Commerce, Massey University, Milford Asset Management, New Zealand Advertisers Association , New Zealand Wine, Pharmacy Brands, Procter & Gamble, The Professionelle Foundation, Rotorua Chamber of Commerce, School Business Managers Association, Sky City, Sky Television, Sir Peter Blake Trust, SPANZ, Sweet Creations, The Paper Rain Project, University of Auckland, Women on Boards New Zealand, Zonta International
Sports
Auckland Football, Baseball New Zealand, Blues Rugby, Canoe Racing New Zealand, Chiefs Rugby, Crusaders Rugby, High Performance Sport New Zealand, Highlanders Rugby, Hurricanes Rugby, Middlesbrough Football Club (EPL), Netball New Zealand, New Zealand Football, New Zealand Olympic Committee, New Zealand Rugby Players Association, New Zealand Rugby Union, Northern Mystics Netball, Paralympics New Zealand, Sport New Zealand, Taranaki Rugby, Waikato Rugby, Wellington Pulse Netball
Air New Zealand, Altris, Auckland Tourism Events and Economic Development, Auckland City Council, Bayleys Realty Group ,Be Accessible, BBC, BP, Business Trust Marlborough, Chapman Tripp, Coca Cola Amatil, Competenz, Conferenz, DuPont, English for Business, Environment Canterbury, Fairfax Media, Feast Marlborough, Financial Markets Authority, Frog Recruitment, FROMM Winery, Green Cross Health, Human Resources Institute of NZ, IAG, ICI, Madison Group, Manfeild Trust, Marlborough Chamber of Commerce, Massey University, Milford Asset Management, New Zealand Advertisers Association , New Zealand Wine, Pharmacy Brands, Procter & Gamble, The Professionelle Foundation, Rotorua Chamber of Commerce, School Business Managers Association, Sky City, Sky Television, Sir Peter Blake Trust, SPANZ, Sweet Creations, The Paper Rain Project, University of Auckland, Women on Boards New Zealand, Zonta International
Sports
Auckland Football, Baseball New Zealand, Blues Rugby, Canoe Racing New Zealand, Chiefs Rugby, Crusaders Rugby, High Performance Sport New Zealand, Highlanders Rugby, Hurricanes Rugby, Middlesbrough Football Club (EPL), Netball New Zealand, New Zealand Football, New Zealand Olympic Committee, New Zealand Rugby Players Association, New Zealand Rugby Union, Northern Mystics Netball, Paralympics New Zealand, Sport New Zealand, Taranaki Rugby, Waikato Rugby, Wellington Pulse Netball
“ Get closer than ever to your customers. So close that you tell them what they need well before they realise it themselves”.
Steve Jobs
Steve Jobs